During the 2009-2010 fiscal year, the Communications Working Group initiated a peer-review process for each member's marketing plan. This allowed the group to gain a better understanding of each other’s target audiences, strategies, and goals, coordinate efforts to address common challenges and offer valuable feedback. In the spring, each member was asked to submit a proposed marketing budget (for their City/RDA allocation) for the group's review and feedback prior to the adoption of the 2010-2011 budget. The following Information Memo from the Chair of the Communications Working Group details the results of the committee's review.

The Communications Working Group continues to conduct this review of members' marketing plans and budgets annually, with an emphasis on developing strong metrics to measure the success of each group's efforts.

Listed here are links to the marketing plans, budgets, metrics and supplemental information submitted by each CWG member.

CWG Member Marketing Documents: Airport - Economic Development - Downtown Association - Redevelopment Agency - Chamber of Commerce - Team San Jose

• Airport 2011-2012 Marketing Budget Outline
• Airport 2011-2012 Marketing / Communications Overview
• Airport 2010-2011 Year-End Metrics
• Airport 2010-2011 Marketing Overview & Performance Measures
• Airport 2010-2011 Proposed Marketing Budget
• Airport 2010 Marketing Plan Summary

• OED 2010-2011 Year-End Metrics
  • Attachment A
  • Attachment B
• OED 2010-2011 Marketing Overview & Performance Measures
  • Global Fluency Marketing Plan Overview
• OED 2010-2011 Proposed Marketing Budget
• OED 2010-2011 Marketing Plan Summary
• Global Fluency Marketing Plan Summary (9/09 to 8/10)

• Downtown Association 2011-2012 Marketing Overview & Budget
• Downtown Association 2010-2011 Year End Metrics
• Downtown Association 2010-2011 Marketing Overview & Performance Measures
• Downtown Association 2010-2011 Proposed Marketing Budget
• Downtown Association 2009-2010 Marketing Plan Summary
• Downtown Association 2009-2010 Metrics Overview

San José Redevelopment Agency

Note: The San Jose Redevelopment Agency discontinued its internal marketing efforts in FY 2011-12 and ceased all operations in February 2012 as the result of state legislation to eliminate all Redevelopment Agencies in California. Listed below are previous years' marketing documents.

• Redevelopment Agency 2010-2011 Marketing Overview & Performance Measures
• Redevelopment Agency 2010-2011 Marketing & Communications Budget
• Redevelopment Agency 2010-2011 Marketing Plan Summary

• Chamber of Commerce 2009-2010 Marketing Plan Summary

• TSJ 2011-2012 Marketing Overview & Budget
• TSJ 2010-2011 Marketing Overview: UPDATED with Year-End Metrics
• TSJ 2010-2011 Marketing Overview & Performance Measures
• TSJ 2010-2011 Proposed Marketing Budget
• Additional Information Provided During Review of Team San Jose’s Proposed Budget
• TSJ 2010-2011 Marketing Plan Summary